Bear & Wolf Advokatanpartsselskab is an Intellectual Property law firm, specialising in trade mark, copyright and design law. We fiercely protect the ideas and reputations of significant cultural figures, businesses and brands—from emerging creative talent to established global icons.
Clients
Our clients, past and present, include cultural icons, global brands and leading creatives across a diverse range of sectors.
Our work spans all aspects of the IP lifecycle, from trade mark and design filing, through enforcement against infringers and counterfeiters, defending clients’ valuable IP before the Danish and European trade mark office, to providing strategic advice on the interplay between trade marks, designs and copyright.
Just some of our clients include:
Music & Entertainment
- —Justin Timberlake
- —Lady Gaga
- —Lionel Richie
- —Nicki Minaj
- —P!NK
- —Shakira
- —Studio 54
hospitality & Food
- —SBE Restaurant Group
Fashion & Lifestyle
- —ASSOS of Switzerland
- —Naghedi
- —Seven for all Mankind
- —Sports Group Denmark
- —Victor Rackets
Publishing & Legacy Brands
- —Agatha Christie Estate
- —International Literary Properties
What We Do
We protect your work and defend your brand. Complex legal challenges and international infringement don’t faze us—they focus us. We’re on the side of your customers. We believe Intellectual Property law should work for both brands and the people who believe in them.
Litigation and Arbitration
- Filing and litigating claims in all areas of intellectual property law in Denmark, including at the High Courts of Denmark
- Seizures and preservation of evidence (bevissikring)
- Preliminary injunction claims (sager om midlertidige forbud og påbud)
- Representation in trade mark office disputes
- Filing and litigating claims at the General Court and European Court of Justice
- Arbitration
Trade Marks
- Searches and clearance
- Filing and prosecution
- Overcoming refusals and objections
- Representation in trade mark office disputes
- Ongoing portfolio management
- Infringement advice and enforcement
- Customs watching and cross border disputes
- Combating counterfeit goods
Designs
- Design filing and prosecution
- Strategic design protection for the apparel and creative industries
- Portfolio management
- Infringement advice and enforcement
Copyright
- Copyright protection for literary, artistic and musical works
- Copyright enforcement
- Strategic advice on the interaction of copyright and trade marks
Our Edge
What sets us apart gets noticed. Bear & Wolf is consistently recognised by the world’s leading legal directories for our strategic clarity, commercial focus, and standout client care. Our rankings reflect the same edge we bring to every case—deep expertise, fearless thinking and results that matter.
- Specialist – We work exclusively with brands, creatives and IP.
- Experienced – Decades in trade marks, copyright and design law.
- Agile – Fast, cost-effective protection from registration to enforcement.
- Tenacious – A track record of winning tough disputes at the EUIPO.
- Plain-speaking – No jargon. Just clear, direct advice.
- Personal – You’re a partner, not a case number.
- Global – Connected to a carefully curated international network of IP specialists.
“…Bear & Wolf continues to enjoy an excellent reputation in the Danish market since its opening in January 2021. Its team adopts a 360-degree view of trademark services, ensuring clients benefit from thorough and all-encompassing trademark protection, strategic planning and brand elevation…The ensemble recently collaborated on behalf of a glistening roster of global names, including ASSOS and Volta Charging….”
WTR 1000 (Denmark)
Our Rankings and memberships
- WTR – Bear & Wolf
- Lexology – Simon Tracey – (Global Elite Thought Leader – Trademarks)
- IP Stars – Simon Tracey
Members of INTA, ECTA and Marques
INTA Amicus Committee Member 2025 – 2027 – Simon Tracey
Our Team
Meet our pack.
Simon Tracey
Founder and registered european lawyer
A heavy hitter in the world of intellectual property, Simon has advised a broad range of famous brands and cultural icons on a range of complex trade mark, design and copyright issues around the world. He focuses on providing clear, concise strategic advice, no matter how complex a case is.
simon@bearandwolf.com
Thomas Kruse Lie
Senior Associate – advokat (L)
Danish High Court litigator, and Lecturer in European Intellectual Property Law. Known for landmark cases, sharp commercial instincts, and loyalty. Team-first, client-focused since 2015.
thomas@bearandwolf.com
Mark Heritage
Consultant
Mark brings decades of IP experience—from trade marks to copyright, designs and beyond. Sharp on strategy, clear on advice. Knows when to dig deep and when to keep it simple. Reads the room, reads the law and reads what’s coming.
mark@bearandwolf.com
Sophia Uzor
consultant
Head of Operations at Bear & Wolf UK. Keeps the business running smoothly. Overseeing the day-to-day running of the business with focus, precision and a sharp eye for detail.
sophia@bearandwolf.com
Lidia Foerster
consultant
Lidia is a CITMA paralegal with deep IP experience across the UK and EU, protecting clients’ interests with precision, foresight and fluent command of German, English and Russian.
lidia@bearandwolf.com
Jin Li
consultant
Head of China Desk in the UK. Native Chinese speaker. CITMA Paralegal. 15+ years in trade marks. Bridging China and Europe with sharp, clear, client-driven expertise.
jin@bearandwolf.com
Lilija Kologyij
consultant
Trade Mark and Designs Paralegal. LLB, LLM IP. Managing filings, disputes and portfolios across the UK and EU. Clear thinker, steady hand, client-focused since 2021.
lilija@bearandwolf.com
China Desk
Led by native speakers, our China Desk in the UK supports Chinese and Asian brands expanding into Europe and helps our European clients navigate IP protection and enforcement across their Eastern markets.
Insights
Offices
Bear & Wolf Advokatanpartsselskab
Havnegade 39
1058 København K
Denmark